WELCOME
ETHAN MAYER
With over 6 years of experience in industrial design and new product development, I specialize in turning concepts into manufacturable products, working closely with CEOs to bring their vision to life.My experience includes creative problem-solving, hands-on prototyping, 3D CAD modeling, rendering, material selection, and manufacturing. I’ve developed premium stainless-steel grills, pellet smokers, cooking accessories, and other consumer products.I combine creative design, technical knowledge, and real-world manufacturing experience to create products that are both visually compelling and practical to produce.
LUXURY COOKING
BRASA SERIES
As Argentine-style cooking gained momentum, we saw an opportunity to redefine the category with bold, innovative grills that fill gaps across multiple price points. Each grill reflects Videl’s distinctive design language, turning a growing market opportunity into a collection that stands apart.
STRATEGIC DESIGN
ISLAND PROGRAM
This project focused on maximizing material efficiency by designing around the largest practical sheet sizes, reducing waste and improving manufacturing efficiency to create a more cost-effective product. In-house manufacturing and powder-coating capabilities help reduce production costs while delivering greater value to customers.
outside the box
SMOKER SERIES
Market research revealed a gap in the premium grilling and smoking category: many low and high-priced ceramic grills lacked versatility.The Titan fills that gap by combining a drum smoker, Argentine-style grill, and oven into one 3-in-1 cooking system—creating a versatile product that stands out in the market.
INNOVATIVE TOUCH
CART GRILLS
Creating an affordable, clean, feature-rich grill is a design challenge. This project combines thoughtful design, practical features, and premium materials without driving up cost.The result is a collection of grills that delivers a premium look and feel at an accessible price.
PRACTICAL DESIGN
PORTABLE GRILLS
This project explores how thoughtful design can deliver the right features at the right price. A Good–Better–Best lineup of portable grills was created to balance performance, durability, and affordability.Each grill was designed with a clear purpose, proving portable cooking can be practical, durable, and desirable at every price point.
COMPETITIVE EDGE
GRIDDLE STAND
This project began as a competitive design challenge and evolved into a complete product redesign. The result improved usability, reduced user error, simplified construction, and significantly lowered manufacturing costs.
brand design
private label heaters
As a leader in the heating category, Dyna-Glo wanted to expand its reach through private-label partnerships with respected brands.The goal of this project was to bring Dyna-Glo’s heating expertise to new markets while creating opportunities to develop products tailored to each partner’s needs.